LONDON, 4 JUL 2011: In a Forbes.com business advertorial, Kai Goerlich of SAP cited Scott Smith's recent Current Intelligence column, "Code is Culture", using it to explain SAP HANA, a new data-crunching analytic software and "evolution accelerator" that allows "customers to crunch enormous amounts of data in real-time in the working memory." The real significance of SAP HANA, Goerlich explained, will be seen in its bottom-up adoption. "Code is culture," he writes, "so people will develop with it and on top of it. It will go beyond the right-time delivery of information."
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