Thesigers Bulletin Quoted in Forbes

LONDON, 4 JUL 2011: In a Forbes.com business advertorial, Kai Goerlich of SAP cited Scott Smith's recent Current Intelligence column, "Code is Culture",  using it to explain SAP HANA, a new data-crunching analytic software  and "evolution accelerator" that allows "customers to crunch enormous  amounts of data in real-time in the working memory." The real  significance of SAP HANA, Goerlich explained, will be seen in its  bottom-up adoption. "Code is culture," he writes, "so people will  develop with it and on top of it. It will go beyond the right-time  delivery of information."

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ABOUT THESIGERS: Thesiger & Company (“Thesigers”) is a  London-based research and advisory firm. Founded in 2010 as a showcase  for analysis of current affairs, Thesigers now provides a wide range of  services to clients whose interests and activities demand in-depth  knowledge of emerging markets and conflict-affected areas.

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